AgSquared’s all-in-one farm management software products are suitable for farms of all sizes


Image: Native and AgSquared can be used together to move data from the field to the supply chain. Photo: courtesy of Wolfgang Borchers from Pixabay.

Food technology company Native Agtech has collaborated with AgSquared to provide complete seed-to-sale technology for the food supply chain.

The deal will allow AgSquared’s farm planning and management software users to access Native’s seed-to-sale technology.

AgSquared CEO and co-founder Jeff Froikin-Gordon said: “Great farm records open up a world of possibilities, empowering farmers to understand the drivers of success in their businesses, to make well-informed decisions, and to make their businesses more productive, profitable, sustainable and transparent.”

Native’s seed-to-sale technology can be accessed by AgSquared’s farm planning and management software users

The software provided by AgSquared will help farmers streamline the complex task of creating a yearly farm plan and implement that plan into day-to-day practice during the farming season.

AgSquared provides complete information regarding the day-to-day productivity, profitability and sustainability to the farmers.

As part of the partnership, both firms will work together to move data from the field to the supply chain.

At the time of field management, farmers can use AgSquared to log operational data, including where crops are planted, sprayed and tilled, into their phones.

Later, Native facilitates seed-to-sale traceability for buyers, helping to match farmers with buyers interested to pay a premium for crops with data as value added.

In June, Native entered into a similar partnership with Autogrow, which allowed users of FarmRoad farm management platform to use Native to log planting details.

Native co-founder Frank Pica said: “For NATIVE and companies like them, these types of integrations are critical as they are the only way that marketplaces can acquire the data required to meet the rising demands of consumers.

“In the past, harvest-to-plate was acceptable, but a smarter consumer is demanding deeper insights. NATIVE is now integrated to over 1,000 farms, providing traceability and targeting never before available to retailers, restaurants, and wholesalers.”

AgSquared has developed its all-in-one farm management software products to serve farms of all sizes. Native aims to democratise agricultural data and enable market transparency by incorporating cloud-based technology across food supply chains.