Farm Bureau Insurance of Michigan selects Supportomate chatbot technology which is claimed to offer human-like conversation capabilities, enhancing customer experience


Image: Farm Bureau to use Supportmate’s chatbot technology. Photo: Courtesy of MianShahzadRaza/Pixabay

Farm Bureau Insurance of Michigan is all set to implement Supportomate, a new chatbot technology that learns from and adopts to customer cues.

Supportomate is an Israeli insurtech’s artificial intelligence (AI) driven chatbot technology.

At Farm Bureau, Supportomate is expected to open up a new avenue for supporting agents to transform customer experience, which is one of the key motivating factors behind the organisation’s founding investment in LEAP’s PROTO InsurTech programme.

Farm Bureau has invested in a pilot of Supportomate’s chatbot which will begin next month across a select number of agencies.

Farm Bureau Insurance CEO Don Simon said: “Farm Bureau Insurance is pleased to work with Supportomate, a PROTO company specializing in technology that will allow us to further enhance service to our agents and insured.”

The chatbot could complete any insurance transaction

Supportomate claims to hold a human-like conversation and is capable of completing any insurance transaction including sales, bill-pay, claims processing, underwriting, credentialing and more.

Supportomate founder Ron Shalit said: “Having data from live pilots is everything for a startup. With this opportunity we can truly demonstrate the benefits our technology has for both the call centers and the agents.”

Supportomate is one of the first graduates of Lansing Economic Area Partnership’s (LEAP) PROTO Accelerator InsurTechprogramme. LEAP is an economic development agency in Lansing, Michigan.

PROTO InsurTech is a business accelerator and equity investment fund led by LEAP. It is working to bring innovation and entrepreneurship in the insurance industry and across the state.

The programme aims to help insurance companies in Michigan to innovate and increase efficiencies, decrease costs and add an overall value to the insurance service chain.

PROTO Accelerator president Tony Willis said: “These pilots are the exact reason we started the PROTO InsurTech program. We are bringing cutting edge technology from all over the world right to doorsteps of our local insurance corporations.”

Lansing region alone is claimed to add more than $30bn (£24.6m) in annual revenue to the local economy and employment is also touted to be growing at 10 times the national average.