The acquisition of Growers will help ICL to further improve its digital service offering and advance its global development initiative


ICL has acquired precision agriculture firm Growers Holdings (Credit: Tumisu from Pixabay)

Global speciality minerals and speciality chemicals company ICL has acquired US-based precision agriculture company Growers Holdings for an undisclosed sum.

With expertise in the field of process and data-driven farming, Growers will help ICL to further improve its digital service offering and advance its global development initiative.

Growers founder and CEO Steven Valencsin said: “Agriculture is an industry that impacts every person on the planet. Our belief is that there is significant opportunity to drive a more sustainable, profitable future through the better utilization of agriculture data.”

The agronomic services platform offered by Growers enables to boost decision-making capabilities of farmers, agronomists and other agro-professionals with the creation of easily adaptable and executable data-driven recommendations.

The Growers platform will help create return-focused plans for planting, fertilisation and purchasing decisions

The Growers platform gathers and structures manual and machine-generated farm data to immediately create better and return-focused plans for planting, fertilisation and purchasing decisions, which are applied to farm machinery for advanced on-field application.

Based in Raleigh of North Carolina, Growers has a team of data scientists, engineers, developers and agronomists, which better serve growing customer base across the US.

Valencsin will continue as the CEO of the company to leverage ICL’s resources and advance technological solutions to better serve farmers and their trusted advisors across the world.

ICL has also appointed Yoram Sadan as the head of ICL’s digital services business. He will report to Zoller and also inducted into the ICL’s senior management team.

ICL president and CEO Raviv Zoller said: “The acquisition of Growers expands and strengthens our offering of agro-digital services and our capability to develop innovative solutions to generate higher agricultural yields and more efficient and sustainable agricultural practices.”

With more than 11,000 employees across the world, ICL operates bromine, potash and phosphate mineral value chains. The company has four business segments, including industrial products, potash, phosphate solutions and innovative agro solutions.

In November 2019, food and agribusiness company J.R. Simplot agreed to acquire agricultural retail and wholesale distribution business Pinnacle Agriculture Enterprises and its subsidiaries.