Orbia Ventures, Orbia’s investment vehicle, announced $3m investment in SeeTree, a player in the agriculture tech space with a focus on tree farming


Orbia Ventures announces $3m investment in SeeTree. (Credit: Pexels from Pixabay.)

Orbia has announced its first investment in SeeTree through its Orbia Ventures, a collaboration of start-ups who share the company’s vision to introduce the latest innovation and smart technology solutions.

Through the investment vehicle, the company has made a $3m investment in SeeTree, a player in the agriculture tech space with a focus on tree farming.

It aims to provide individual, per-tree insights for farmers to optimise resource usage regarding land, water, fertilisers and crop protection.

Orbia is a provider of products and innovative solutions for building and infrastructure, precision agriculture, healthcare delivery and data communications sectors.

The company said that its precision agriculture business group, Netafim will integrate SeeTree into its digital farming offering and support the development of SeeTree’s solutions.

Orbia CEO Daniel Martínez-Valle said: “As a company, SeeTree shares a similar passion for addressing today’s leading challenges.

“This investment illustrates a significant step for Orbia and our precision agriculture business group Netafim in particular, as we identify new ways to foster conscious and profitable farming and advance life around the world.”

By combining best-in-class tools with expert execution teams, The agri-tech firm provides advanced and comprehensive data intelligence network in agricultural technology.

It uses military-grade drones, ground sensors, AI & machine learning tools, and boots-on-the-ground data collection.

The end-to-end solution of SeeTree provides a multi-layered data collection strategy by introducing new resources to keep trees healthy and maximise their productivity at low costs.

SeeTree CEO and co-founder Israel Talpaz said: “As a startup aspiring to make a difference in the digital farming and precision agriculture space, this investment by Orbia is an exciting opportunity.

“By tapping into Netafim’s global reach in the agriculture sector and leveraging its expertise, we look forward to working together to continue to showcase the value of a holistic, data-driven approach to customised farming.”