The project includes the application of unique, secure, and traceable QR codes to every pack of radishes
RunHui has selected Kezzler’s traceability and authentication solution for Chinese national agricultural park. (Credit: PRNewsfoto/Kezzler)
RunHui Agricultural Comprehensive Development has selected Kezzler’s farm-to-fork traceability and authentication solution for The National Modern Agricultural Industrial Park in China.
Under the deal, RunHui will supply authenticate and traceability system to Chinese national agricultural park located in Hanting District, Weifang, Shandong Province.
Kezzler’s serialisation technology will be initially used for the production of Weixian radish
Initially, Kezzler’s serialisation technology will be used for the production of Weixian radish, which is specific to the region.
RunHui aims to ensure food safety and quality for its consumers with full traceability across the supply chain.
The scope of the project includes the application of unique, secure, and traceable QR codes to every pack of radishes.
The four-digit hidden pin code for authentication will also be provided, as part of the safety measures.
RunHui Agriculture senior project manager Chen Hailin said: “We were impressed with Kezzler’s technology and the speed and ease at which it could be integrated with our existing digital infrastructure.
“This enabled us to create a connected and visible supply chain to support the objectives of the Industrial Park.”
Kezzler’s advanced traceability platform is incorporated with the Industrial Park’s existing big data platform offered by Beijing Aokemei Tech & Service.
Upstream information such as batch, picking dates and inspection will be linked with the unique codes, helping to store all data in one central platform for full traceability.
According to the company, the solution is integrated with China’s WeChat platform to allow customers to scan the product directly from within the app on their phone.
The consumers can receive instant verification by entering the four-digit pin code, helping to know the quality of the product. In addition, the serialisation will be extended to cover Hanting watermelons this year.
Kezzler CEO Christine Akselsen said: “Kezzler is at the forefront of unit-level traceability, with the ability to change the global food industry forever by making every single product digitally unique and interactive.
“Our extremely agile and scalable suite of cloud-based solutions provides visibility from creation to consumption.”
In February, Chinese agriculture technology company XAG announced a CNY5m ($720,476) special fund for drone disinfection operations to address the coronavirus outbreak.