The new company under the Vytelle brand will link genetic evaluation and reproduction technologies into a single, streamlined process


Vytelle's newly appointed CEO Kerryann Kocher (Right). (Credit: Business Wire/Vytelle, LLC.)

Vytelle and GrowSafe Systems, both companies owned by UK-based Wheatsheaf Group, have announced that they will combine and operate a single precision livestock company under the Vytelle brand.

The two companies have agreed to combine to accelerate genetic advances in bovine biotechnology.

Under the Vytelle brand, the new company is expected to meet the global demand for producing more high-quality protein, with high-profit potential for cattle producers.

The combined capabilities of the new company are claimed to support cattle producers in converting individual animal performance data into genetic progress faster than ever before.

Vytelle will combine efficiency database and IVF technology for elite animal identification

By linking genetic insights available only through GrowSafe’s efficiency database with breakthrough In vitro fertilisation (IVF) technology, customers of Vytelle can shorten the interval between elite animal identification and optimal marketing of those genetic traits within the beef and dairy value streams.

Vytelle’s newly appointed CEO Kerryann Kocher said: “With the world literally hungry for protein, and the recognition that our industry must meet rising food demand while reducing resource intensity, there is a clear need to integrate precision livestock technologies and support our customers in their production of sustainably sourced meat and milk.”

Wheatsheaf Group operating advisor and Vytelle board chairman Alan Barton said: “By uniting two of the most forward-thinking businesses in the cattle industry, we will help ensure that meat and milk are viable and competitive food choices for generations to come.”

In May this year, Vytelle had opened a new laboratory in Salina, Kansas to expand the company’s advanced reproductive services more widely available for Midwest beef and dairy producers.

The company’s IVF process is said to help beef and dairy producers, quick genetic progress by getting more calves from their best cows and heifers. The new lab is a key component in the process of providing cattle producers better access to IVF services.