The newly merged company will develop globally consistent solutions and world-wide farmer respondent communities


Image: Kleffmann Group has merged with Kynetec. Photo: courtesy of Adam Radosavljevic from Pixabay.

Agricultural market research services provider Kleffmann Group has merged with agricultural and animal health market research services provider Kynetec.

Terms of the deal have not been disclosed.

The combined company will focus on the development of globally consistent solutions, as well as worldwide farmer respondent communities and advanced analytics to deliver better market insights.

Based on the foundations of two successful businesses, the merger is said to be highly complementary with little overlap of activities.

The newly merged company includes all Kynetec team members and the market research team of the Kleffmann Group. It comprises around 950 market researchers, interviewers, data analysts, marketing scientists and data visualisation specialists across 30 countries

Kleffmann Group’s former main shareholder and CEO Burkhard Kleffmann has left Kleffmann Group to focus on the continued development of the agricultural remote sensing business My Data Plant/ Crop Radar.

Kynetec has market research expertise in animal health and farm animal nutrition, crop protection

Kynetec has market research expertise with a specialisation in animal health and farm animal nutrition, crop protection, farm machinery and equipment, seed/biotech and fertilisers.

The company has a team of around 360 research professionals, as well as about 220 skilled interviewers and a global network of around 70 associates and partners.

Kynetec’s employees are located across 24 major agriculture and animal health countries across the world. With coverage in major and niche sectors of the industry, the company regularly undertake research projects in over 80 countries.

Established in 1990, Kleffmann Group has more than eight international subsidiaries in Asia, Australia, Europe, North and Latin America.

The institute provides a comprehensive portfolio of market research solutions in more than 70 countries across the globe.

Kleffmann, which is a full-service research agency, holds the capacity to offer clients with major information on multiple agricultural sectors such as crop protection, digital farming, seed, animal health or agricultural machinery.