The new programme developed by Neogen and SLA will offer two pathways including terminal and maternal, for producers to market and differentiate their genomically tested cattle


Neogen and SLA launch new programme to brand cattle. (NEOGEN Corporation.)

Neogen Genomics has partnered with Superior Livestock Auction (SLA) for the launch of Igenity Branded, a beef certification programme verified by a genomic test, in the US.

Igenity Branded was developed by Neogen Genomics and SLA to offer two pathways including terminal and maternal, for producers to market and differentiate their genomically tested cattle.

The genetic ranking is based on Igenity Beef and is claimed to be the only tool in the industry to measure genetic merit in commercial crossbreed cattle.

It is also backed by the largest multi-breed genetic evaluation, cattlemen and women in the world, to ensure that they are receiving the most accurate estimates possible.

Igenity Beef is the only tool to measure genetic merit in crossbred cattle

To qualify, cattle producers are required to test at least 35% of their calf crop directly. From here, the lots of cattle can be placed into one of the three tiers to differentiate on sale day, including elite, premier and choice.

Elite, considered to be the best of the best, includes calves ranked genetically superior to 75% of Igenity tested cattle.

Premier cattle are one level next to the Elite. This tier includes an Igenity profile of calves ranking in the top 50% for genomic merit geared towards end-product or maternal characteristics.

Choice is the entry level tier, under which the calves are verified for Igenity genomic profile.

Neogen Genomics beef sales director Kenny Stauffer said: “We see this program as means to drive value of cattle tested with Igenity past the breeding and selection decision phase. For terminal-bound cattle we hope this creates premiums for target markets, and reduces risk for feeders.

“Meanwhile on the maternal side, this will also reduce the risk of unknown genetics, and allow cattlemen looking for replacements to really hone in on those females with more stayability, fertility and production traits.”

Superior Livestock AuctionVice President Joe Lichtiesaid: “Genomic terminal and maternal testing for crossbred commercial cattle can help our Superior Livestock consignors select the most valuable replacement heifers for their operation and needs as well as create premiums.

“We at Superior Livestock are dedicated to helping our producers get more value for their cattle with less risk. Genetic testing is the next phase of helping commercial producers make informed and profitable decisions for their herd and Igenity has come to the table to make this happen.”