The Reviving Origins programme works to rejuvenate coffee agriculture and local coffee economies in regions affected by various adversities
Nespresso has introduced Ugandan coffee through Reviving Origins programme. (Credit: Nestlé Nespresso SA)
Nespresso, an operating unit of the Nestlé Group, has introduced a new and seasonal coffee from the Rwenzori Mountains of Uganda via Reviving Origins programme.
The new coffee, dubbed AMAHA awe UGANDA, will be provided from this month in 31 countries across the world along with Reviving Origins coffees such as TAMUKA mu ZIMBABWE and ESPERANZA de COLOMBIA.
The Reviving Origins programme was introduced last year to restore coffee production in regions where it is under risk.
Under the programme, Nespresso has collaborated with agribusiness Agri Evolve to work with over 2,000 farmers to offer training and expertise for enhancing the coffee quality and productivity, as well as to create sustainable farming practices.
Agri Evolve owner and managing director Jonny Rowland said: “The Rwenzori coffee farmers now have the opportunity to share their premium quality coffee with the world, leading to higher household incomes as well as giving communities and families confidence for a sustainable future in coffee farming for the generations to come.”
Nespresso’s Reviving Origins programme works to rejuvenate coffee agriculture and local coffee economies in regions distressed by adversities such as conflict, economic hardship and environmental disasters.
As part of the programme, Nespresso has decided to invest up to CHF10m ($10.28m) in the programme between 2019 and 2023.
The Reviving Origins programme is an integral part of the Nespresso AAA Sustainable Quality Programme
According to the company, the Reviving Origins programme is an integral part of the Nespresso AAA Sustainable Quality Programme, which is the brand’s sustainable sourcing model in coffee-producing countries.
Nespresso CEO Guillaume Le Cunff said: “Coffee is the lifeblood of entire communities across the globe. In many regions, coffee farming is threatened for reasons such as climate change, conflict and a shifting global economy.
“Through the Reviving Origins program, Nespresso provides support to struggling coffee farming areas and helps breathe new life into local economies and, most importantly, communities in these regions.”
In March, food and agri-business company Olam along with John Lewis Partnership, Bewley’s Tea & Coffee and coffee cooperative ASOPEP has launched a new project to support coffee farmers in post-conflict zones in the south-west of Colombia.