Image: Farmmi to launch new farm project in China. Photo: Courtesy of ThanapatPirmphol/Pixabay.
Chinese agri products supplier Farmmi is all set to launch its Farmmi Baba Yipinlv Organic Farm Project in Tongxiang City of Zhejiang Province.
To be carried jointly by its subsidiaries Hangzhou Nongyuan Network Technology (Nongyuan) and Tongxiang Yipinlv Family Farm (Yipinlv), the project will be located on over 18 acres of land and will offer high-quality agricultural products for its domestic and foreign customers.
The new farm will act as a base for farm-based tourism
In addition to consumption, the new farm project will also serve as a base for farm-based tourism, where family-friendly activities such as vegetable picking, seasonal activities and educational opportunities will be included.
The new farm will also include green, ecological breeding of native chickens, with fresh eggs available for purchase.
Farmmi chair and CEO Yefang Zhang said: “With so many consumers adopting healthy lifestyles, there is considerable demand for education and immersive experiences starting at the initial farm level.
“In order to make this venture successful, the Farm will be hiring organic specialists to provide technical guidance to create a professional, standardized and typical organic farm demonstration base.
“Customers will be able to enjoy high-quality agricultural products while directly interacting with the farm and its green, ecological and organic culture. In the next phase, we will actively develop regional cooperations and product marketing strategies, to leverage the Farmmi Liangpin mall’s cross-border, e-commerce platform.
“We plan to expand and improve marketing channels, as we concentrate on providing healthier, high-quality, safe agricultural products to Chinese and foreign consumers. We also plan to make full use of modern information technology and data systems foster the tourism + new e-commerce model.”
Headquartered in Lishui, Zhejiang, Farmmi is an agricultural products supplier, processor and retailer of Shiitake mushrooms, Mu Er mushrooms, other edible fungi and several other sought-after agricultural products.
The company’s Farmmi Liangpin Market is claimed to be a global trading platform for Chinese geographical indication agricultural products and customers could also buy locally sourced agricultural products.